![]() ![]() ![]() Helping others to maximize the emotional returns on the money they earn. I've been creating online calculators for websites since 1997, but it wasn't until September of 2010 that I chose to free myself from building calculators based on the specifications of others, and instead build them based on my own specifications and values. My Passionīuilding online calculators is my form of creative self-expression. In short, I built this website to attach a meaningful purpose to my long-standing passion. Instead, the goal is to make you fully aware of the opportunity costs your decisions will create - before you make them - so you can make decisions that will serve your best interests instead of those of the seller. The goal of these calculators is not to portray corporate marketing experts as being evil (they are just doing their jobs), nor is the goal to get you to buy certain products and services while turning down others. In addition to providing numerical answers to your financial questions, the financial calculators on this site also attempt to expose exaggerated benefits for what they are and alert you to the hidden costs, drawbacks, and less costly alternatives that marketing experts don't include in their sales presentations. but who has time for that?!Ī more practical solution is to find a trusted source ( someone who does not have a vested interest in the outcome of your financial decisions) who exposes the exaggerated benefits for what they are, and who helps you to become fully aware of the hidden costs, drawbacks, and less costly alternatives. Of course, you could take the time to meticulously research every single buying decision that comes up. So if you've been making your financial decisions based solely on sales presentations, guess who's been benefiting the most from your decisions? Sellers! What Can You Do About It? It leaves you to make your buying, spending, and investing decisions based on exaggerated benefits with little or no knowledge of the untold hidden costs, drawbacks, and less costly alternatives. Sorry, but since marketing experts are only interested in selling as much of their own products and services as they can legally get away with, I'm afraid their sales presentations will never give you anything more than exaggerated benefits to base your decisions on. Don't you wish all sales presentations included a list of drawbacks, hidden costs, and less costly alternatives, so you could make wise financial decisions instantly? ![]()
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